Eyeballs Drive Revenue

Last night the monthly AiMA meeting was about “Interactive Creative Engagement.” As usual, there were many great take-aways from the meeting. But Leon Levitt, VP at Cox Media, made a statement about about being creative on  ads/websites that really struck me. I don’t have his exact quote, but he made four great points:

1. Creative content drives eyeballs
2. Eyeballs drive revenue
3. Spectacular creative will have a huge impact
4. Don’t apologize for being intrusive

I agree. Especally, with the first 3 points.

So, I thought I would share a few websites that I think have outstanding creative development. Here are my choices:

McCafe

Trump

MB Design

 

Corona

 Shoe Guru 

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