About Adam Waid
Adam Waid is the Global Director Director of Customer Success at Pardot, a Salesforce Company. His team focuses on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation.
Adam is extremely active in the Atlanta marketing community. He is the chairperson for the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses for the General Assembly, has written over 40 blogs/whitepapers, and speaks regularly and industry events.