Boost Your Content Marketing with Email Campaigns
A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing effort by keeping your audience engaged, driving traffic to all of your content, and helping build stronger relationships.
It’s also important to note that email marketing is not a successful marketing strategy on its own. Rather than using it as an isolated tool, your marketing efforts will be far more successful if you properly integrate email marketing into as many inbound campaign channels as you can.
In my latest blog over at Mediacurrent.com, I share 5 tips to help amplify your content marketing with email campaigns. I discuss:
1. The importance of building your lists
2. Tips on leveraging all your content…even the older stuff.
3. Tips of segmenting wisely
4. Tracking your email campaigns as part of your complete marketing analytics
5. Thinking mobile first
Read the entire post “5 Tips to Amplify Your Marketing with Email Campaigns” and share your thoughts. You can also follow me @adamwaid.