Strategy Tips to Make Gated Content Successful
A common challenge facing many organizations is determining what content should be generally available to all website visitors and, which content should be behind a form (aka gated content), requiring users to provide information about themselves before being able to access it.
Before you restrict access to your precious content, it is important to determine which assets should be gated. Blogs, webinar, pricing, and “about us” pages generally should be left without a gate to create traffic through SEO and assist with overall web conversions. However, content that underscores your organization’s thought leadership, such as whitepapers, webinars or eBooks, as well as free product trials and demos, should be gated.
Check out my post on Mediacurrent’s blog for tips on making gated content successful.