Strategy Tips to Make Gated Content Successful

Gated Content A common challenge facing many organizations is determining what content should be generally available to all website visitors and, which content should be behind a form (aka gated content), requiring users to provide information about themselves before being able to access it.

Before you restrict access to your precious content, it is important to determine which assets should be gated. Blogs, webinar, pricing, and “about us” pages generally should be left without a gate to create traffic through SEO and assist with overall web conversions. However, content that underscores your organization’s thought leadership, such as whitepapers, webinars or eBooks, as well as free product trials and demos, should be gated.

Check out my post on Mediacurrent’s blog for tips on making gated content successful. 

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About AdamWaid

Adam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.

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