Building Your “Social Playlists” (Part 1)

I recently gave a presentation at the National Sales and Recruiting meeting at MATRIX.  For years I’ve worked with this group on how to find potential clients on social media. Not just how to find them, but how to effectively engage with them.  It’s not rocket science, but I would say it’s an “art form.” Strategically, yet relationally, building a trusted partnership with prospects using social media.

This year, my presentation centered around the theme of “getting organized.”

Let me tease out an analogy for you.

Most everyone reading this post has an iTunes (or some sort of MP3) library. We spend numerous hours and countless dollars downloading our favorite songs.  Studies show that the average iTunes library is roughly 7,000 songs.

We don’t listen to each of those songs every day, rather we have specific times of the day where only a certain type of song will do.  So, we build playlists.

We have our “gym mix,” our “driving with the windows down mix,” even our “My day deserves a glass of wine mix.”

We organize them so we can quickly find the type of song we’re looking for, the moment we need it.

Whether you’re in sales, leading a marketing department, or are a job seeker, you can apply these same principles to your social connections that you would to your iTunes library. Organizing them around your specific “target markets” so you can quickly find those connections when you need them.

Building Your Social Playlists.

How big is your social library? If you’re an avid social media participator, I’d bet between LinkedIn and Twitter your connections are well into the thousands.

How do you know if you’re connecting with the right audience, or if you’re just building a network full of (cough) “internet marketers”? You might have an impressive list of social connections but if they’re not in your target market, then you are simply wasting your time.

But Adam, how do I know if the connections I’m building are poised for not just good relationships, but are on their way to qualified leads for my business?

Ah, good question, and I’m going to pull a Ryan Seacrest, and say, “we’ll find out, after the break.”

In my next post, I’m going to show you, step-by-step, how you can organize your LinkedIn and Twitter connections. Putting them into “social playlists” that will enable you to, not only quickly find them, but also give you an indication if your connections truly will help bring in a ROI for your business. Or if you just have a large network full of “noise makers.”

“Don’t touch that dial.”


About AdamWaid

Adam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.

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