Why Twitter Sux
I just don’t get Twitter. It provides no real value to me, and it seems like a bunch of noisy people selling themselves.
That’s what I heard from someone in a meeting the other day.
Trying to be politically correct, I smiled and said, “well, if you ever want to learn more, just let me know.” But my inner thoughts were:
Really? It provides NO value to you?? So connecting with hundreds or even thousands of professionals that are potential customers, has NO value to you? How long have you spent trying to “get it” before throwing in the towel? Aren’t you in sales? Aren’t you always trying to “sell yourself”, so you’re annoyed that everyone else is too?
I’m so glad I didn’t actually say all those things during the meeting.
I also think the reason people throw in the towel is they don’t know how to manage their account. All they know is “Follow. Follow. Follow. Tweet. Tweet. Tweet.” No real engagement. Just follow people, tweet out information, then cross their fingers that a lead will appear. Magically.
Let’s take some baby steps to get you on the right track. I tell our teams all the time to focus on one “lead-type” at a time. Let’s say you’re looking to connect with Online Community Managers (wink).
I’m taking a risk by sounding like a “self help guru”, but here’s your One-Week Plan for “Optimizing Twitter for Lead Generation.”
Monday: Find Them.
- Go to sites like Followerwonk.com and search on “Online Community Managers.” You can even narrow the search by location.
- Create a list within Tweetdeck and name it “Online Community Manager.” Follow all those you find at Followerwonk and put them into that list.
- Open up that list as a new column within Tweetdeck. There you have a very narrowed conversation stream with only OCMs.
Tuesday & Wednesday: Sell Them. Not Yourself.
- Go through your new column of OCMs and look at their bios. Do they have a blog? If so, scan their blogs for interesting posts. Tweet one out and give them credit.
- Comment on their blogs.
- Make a comment about one of their tweets. Engage them in conversation. You’re in sales, you know how to start conversations.
Thursday: Give it a rest.
- Don’t be super eager or “Big Brotherish”, but scan their tweets, and if something truly sticks out, it’s ok to say something.
- You’ve established communication with your potential leads, now send a “warm invitation” to bring them into your LinkedIn network.
Does Twitter take some time? Yes. Should it engulf your day. Absolutely not.
But now you have numerous new leads and LinkedIn connections that you didn’t have last week. Also, one added benefit, people on Twitter tend to connect with like professionals. So your newly found leads are probably connected with hundreds of others with similar skills.
But, if it has NO real value to you……