“What is the Internet Anyway?”

Before you read the rest of this post, please, watch this video. (Thanks Rich for sending this to me last week).

I can’t stop laughing at this video with Bryant Gumbel and Katie Couric. I love the commentary about the @ symbol; especially Katie drawing it with her finger in the air.

Ok, so seriously, why is this video worthy of a blog post?

Can you recognize the same conversations being held today? It wasn’t to long ago that many news casters were saying:

“What’s this Twitter thing?”
“How do you tweet someone?”

Do we see the trend here? Once skeptical of email and the “massive computer network,” America’s top news organizations didn’t even know about the internet. Now, they couldn’t do business without it.

Disagree if you will, but I believe that “social media,” and in particular my favorite, Twitter, is doing for our generation what the internet did 15 years ago.

Case-in-point:

  • Every late-night talk show that I watch is using Twitter or Facebook to communicate with their audience. This morning on my drive into work, the morning show I listen to was using Twitter to ask  their listeners  to respond to a particular segment – all in real time.
  • Job seekers are finding jobs by leveraging their connections on Twitter.
  • No more sitting on the phone going through the maze of automated hell. Customer service departments are leveraging Twitter to respond quickly to their customers. See a personal example in my own life here.

When talking someone, I can immediately tell if they understand the power that Twitter has or if they still think it’s a colossal joke or waste of time.

I could list many more useful examples of how Twitter is changing (and has changed) communication, but the point of my blog is not to try and change your mind on Twitter. However, I do want the image of Katie Couric, and her initial conversations about the internet, burned into your brain. So that the next time you start to make fun of Twitter or brush it off as a waste of time, rethink how the internet has revolutionized our lives.

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About AdamWaid

Adam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.

3 responses to ““What is the Internet Anyway?””

  1. Cary says :

    Great article! It’s incredible how far technology has come, even within the past few years.

    One little thing I noticed: On your link to how Twitter changed Min Xuan’s life, there’s an erroneous end parenthesis that makes the link not find the page. If you take out the parenthesis, it’ll take you to the page.

  2. adamwaid says :

    Cary-

    Thanks for the comment. Also thanks for the heads-up on the faulty link. It’s fixed!

  3. webiegal says :

    It’s crazy to think that it took me almost 5 more years to really ‘catch on’ and start to notice the “www” prompt that began to follow most of the TV commercials. Heck, the college I graduated from in 2001 (AI) didn’t even offer a multimedia/web design degree program until mid-1999 and I didn’t learn CSS as it didn’t even exist yet. Imagine what the next 10 years will bring.

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