How to add to the conversation

“Adam, I just don’t know what to write about.”

I hear that all the time from colleagues or friends that are on the fence about blogging, but haven’t jumped into the pool yet.  When I sit down with them to plot out some ideas, I usually begin by encouraging them to setup Google Alerts so they can see what others with similar interests are saying.

For some, reading other authors posts will: spark an interesting idea of their own;  allow them to see other writing styles; or show them how other bloggers can take ordinary events and write a topical blog post about it.

Another reason to read other’s blog posts is to add to the conversation on topics already being discussed. For example, lets say you are in the staffing business. You might be an expert at giving interview/resume tips for job-seekers. Why not read what other industry experts are saying and add to their conversation?

Maybe someone wrote a blog about 10 Interview Tips That Will Land You a Job. You can add to that list by providing additional tips that you feel are just as important but the original author left off. Of course, you will always want to link back to that blog.

I saw a video today by Darren Rowse of Problogger that explained 11 ways to add to the conversation. And by “the conversation” he means what others are Blogging, Tweeting, YouTubing, or simply just talking about. He provides 11 great ideas that will help you engage in conversation with others in your industry. And let’s face it, the more you engage in conversation, the more you learn, and the more positioned you can become as an “industry expert.” Plus, you can make some great friendships.

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