How to add to the conversation

“Adam, I just don’t know what to write about.”

I hear that all the time from colleagues or friends that are on the fence about blogging, but haven’t jumped into the pool yet.  When I sit down with them to plot out some ideas, I usually begin by encouraging them to setup Google Alerts so they can see what others with similar interests are saying.

For some, reading other authors posts will: spark an interesting idea of their own;  allow them to see other writing styles; or show them how other bloggers can take ordinary events and write a topical blog post about it.

Another reason to read other’s blog posts is to add to the conversation on topics already being discussed. For example, lets say you are in the staffing business. You might be an expert at giving interview/resume tips for job-seekers. Why not read what other industry experts are saying and add to their conversation?

Maybe someone wrote a blog about 10 Interview Tips That Will Land You a Job. You can add to that list by providing additional tips that you feel are just as important but the original author left off. Of course, you will always want to link back to that blog.

I saw a video today by Darren Rowse of Problogger that explained 11 ways to add to the conversation. And by “the conversation” he means what others are Blogging, Tweeting, YouTubing, or simply just talking about. He provides 11 great ideas that will help you engage in conversation with others in your industry. And let’s face it, the more you engage in conversation, the more you learn, and the more positioned you can become as an “industry expert.” Plus, you can make some great friendships.


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About AdamWaid

Adam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.

2 responses to “How to add to the conversation”

  1. Jon Buscall says :

    It’s never easy to come up with a continual stream of content, especially if you’re working as a single blogger. But these tips really help! I use Google Alerts for media monitoring but I’ve never thought about it as a way of generating ideas!

    I’m always on the lookout for something to write about. I’m like a magpie collecting bits of information here and there, hoping they’ll turn into jewels.

    Great post!

  2. adamwaid says :


    Well your “magpie” approach is working. You have great articles on your blog.

    Yeah, I use my alerts as creative inspiration along with monitoring my and my company’s brand. Several of my posts have come from an article I found on my alerts, that then sparked my own opinion about the subject.

    Thanks again for your comment. I always enjoy hearing from you.

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