Word Up! Wasssup! Tweetup?

There are phrases that might seem strange at first, but then quickly integrate themselves into our culture. Like back in 1986, you could probably sing along with Cameo and “tell your brother, your sister, and mama too. . . Word up!” Or maybe in 1999 you were “watchin’ the game, havin’ a bud” when “wasssup” went viral. Either way, I said these phrases and I’m sure you did too.

One phrase that definitely seemed strange to me at first was “Tweetup“. Urban Dictionary defines tweetup as: a group of friends on Twitter (social network) that are planning to meet up.

A few nights ago, I attended the #punkATL Tweetup, planned by Stephanie A. Lloyd, Laurie Ruettimann, and Todd Schnick. It was a great mix of recruiters, social media gurus, and HR professionals gathering to share stories and accomplishments of 2009.

For me, there is always a mixture of emotions going into Tweetups. I’m excited to finally meet in person, all those that I’ve begun building a relationship with via Twitter. But just like any networking event, there is always some anxiety about stepping out and mingling with folks I don’t know. No matter how “social” you are, that can be tough.

But if you’re a job seeker, I’m sure you’ve heard that “networking” is key. And using social media can be a huge advantage in your job search.

Running the MATRIX Twitter account, I’m constantly seeing individuals connecting with us who need a job. And I think “good for you,” you’re doing more than just submitting resumes on a career site, you’re getting your name out there, and using Twitter to find a job.

But it goes beyond just “following” someone on Twitter. You need to engage with them. Do your homework.

That’s why Tweetups can be so beneficial. You get to interact with individuals on Twitter (get to know them a little; gather some good talking points) before you actually meet them in person. Also, a Tweetup usually has a hash-tag associated with it like #punkATL. That way you can find out who’s attending and review their Twitter profile and photo, so that meeting them at the live event is much warmer than a cold introduction.

Remember, Twitter and other social media sites are a powerful tool for today’s job seekers, but there is no substitute for one-on-one networking. Get out there! Find your local Tweetups (or organize your own) and shake some hands, smile, and put a real face with an avatar.


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About AdamWaid

Adam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.

2 responses to “Word Up! Wasssup! Tweetup?”

  1. Jon Buscall says :

    Some good stuff here, Adam. I ghost blog and run the Facebook Page for a school here in Stockholm. A lot of prospective job applicants follow the school on Twitter, join the Facebook page but don’t join in.

    I think it you’re going to get noticed you have to engage. If you just lurk it also looks a bit uninspired.

    Of course, you have to balance your approach. If you overdo it in the social media space you might come across negatively. Without the paralinguistic stuff you can show in an interview, you’re not certain how you’re coming across.

  2. adamwaid says :

    Jon –

    I completely agree. To me, you should treat social media the same as a networking event. For example: know one wants to chat with someone that ONLY talks about themselves. Or, on the other hand, feels like you are desperate to be their friend.

    I like your word: balance. That is key.

    Thanks for your comment!


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