13 Surprises to Hit Social Media in 2010

Twitter, Facebook and company certainly surprised many people by becoming way so popular in 2009. What will be next year’s social media surprise? At sOCial sunday, we asked some of our pals to weigh in!

1. “At least one of the dominant tools for social networking will wind down and decline and people will leave it nearly as quickly as they joined it. I have no idea which one it will be, but not even Facebook or Twitter is immune from the possibility. The viral effect works in both directions.” — Jim McCarthy, Goldstar
2. “Many social network sites starting to charge for memberships for more quality control due to the amount of spam we saw in 2009.” – Mirna Bard, NuReach Global
3. “Location-based social media applications like Foursquare, Gowalla and Brightkite. Social media moving to the next level of interaction.” – Charles Harris, Coast2Coast Expert. Adds Marisa O’Neil of OC Parks: “My friends and I are already addicted to checking in on apps like Foursquare and Gowalla; and Twitter just added geotagging. More businesses will take note and offer discounts and incentives for checking in.”
   
4. “Integration between platforms. Things like ping.fm, Google Wave and other utilities out there centralizing the interface and use between Facebook, Twitter, LinkedIn, Plaxo and all the others.” – Chip Ahlswede, RegalStrategies.com
5. “Mainstream media will actually change their 20th century business models to meet 21s century needs. Otherwise, they are toast.” – Ron Ploof, ronamok.com
6. “Measuring the return on investment on social media efforts will become the norm in 2010. This will mean some companies will not be able to justify their current efforts. – Jim Marks, Virtual Results
7. People using social media for civic engagement with those public agencies using social media and to encourage governments that haven’t adopted social media to use these tools to have meaningful dialogue with their constituents.” – Ted Nguyen, Orange County Transportation Authority
8. “Growing number of things which aren’t strictly people on your buddy lists. Suddenly I think we will see people friending their laundromat to see when machines are available, the roads they use to watch traffic, and groups of their friends at once. The latter will be interesting because you will only see updates when all of your friends agree.” – Don Patterson, quub.com
9. “A plateau of people flocking to Twitter. This year it was the new shiny toy on the street, but soon the Twitterverse will become saturated with push marketers, spammers, and in-genuine marketing campaigns.” – Justin Moore-Brown, Mobo Media
10. Social video. “We may start to explore social video, not only user-generated but also brand-generated.” – Tracy Marks, Souplantation
11. “Wish I really knew the surprise! I’d say that Twitter continues to mature and be important. I think a number of people assume it has peaked.” – Danny Sullivan, SearchEngineLand.com
12. “Google and Facebook will do something major to completely change the game, and take over the world.” – Rochelle Veturis, LPA architects
13. “I think that pitching stories to the media via social networks, or the media picking up stories they heard about via social media, could be the next big thing.” – Jen Dwyer, thecutekid.com

Source: http://lansner.freedomblogging.com/2009/12/27/13-surprises-to-come-for-social-media/49479/

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