Happy Birthday Banner Ads!
Let’s all join together and sing Happy Birthday to banner ads.
At&T was the first to have a banner ad back in 1994 on HotWired.com. In my opinion the graphics on the 468 x 60 banner are extremely unappealing, but the message is brilliant.
Below is a screen capture of the actual image. AT&T’s message was “Have you ever clicked your mouse right here? You Will!”
About AdamWaidAdam Waid is a revenue marketer. With over 10 years of industry experience Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Director of Customer Success at Pardot a Salesforce Company, Adam is focused on customer adoption, building scalable processes and programs, and delivering increased customer satisfaction and retention. Adam has a passion for ensuring Salesforce customers achieve the highest revenue possible using marketing automation. Adam is extremely active in the Atlanta marketing community. He was named 2014 Atlanta Interactive Marketer of the Year by AIMA; chairs the Marketing Automation group within the Atlanta Interactive Marketing Association (AiMA); organizes quarterly marketing automation meet-ups, teaches Digital Marketing courses, has written over 60 marketing blogs, 5 digital marketing eBooks, and speaks regularly at industry events.
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