Adam Waid is a revenue marketer. From implementing corporate-wide social media strategies, to building complex CRM campaigns, to managing and growing online communities, Adam is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. He has the big-picture focus to meet large scale objectives and the attention to detail to provide follow-through on the smallest projects.
Prior to joining Mediacurrent as their Director of Marketing, Adam was the Online Community Manager for Atlanta-based MATRIX Resources. At MATRIX he worked closely with various departments to develop differentiation strategies, generate content, and drive CRM and social media initiatives with a single goal in mind – build stronger, more meaningful relationships with customers. Leveraging new technology, the latest social media trends, and a good mix of traditional marketing, Adam grew their communities into the thousands. Along the way, he helped build and promote the corporate brand and generate revenue for the company.
Adam graduated with honors from the University of West Georgia with a BBA in Marketing. He is a member of the Atlanta Interactive Marketing Association (AiMA) and the Atlanta Marketers Association (AMA).